What does the Buyer Experience Grader actually check?
It crawls your homepage and scores four categories: Value Clarity (can a buyer understand what you do in 5 seconds?), Conversion Readiness (can they take a next step without friction?), Intent Signal Readiness (is your site capturing in-market buyers before they raise their hand?), and Rep and Routing Readiness (can a ready buyer reach a rep without hunting for a contact option?). Each category is scored out of 25, for a total of 100 points.
Why does the grader check signals like pixels and comparison pages?
Because buyers don't evaluate vendors linearly. They visit multiple times, compare alternatives, and look for proof before they ever fill out a form. If your site isn't set up to capture that intent (LinkedIn pixel, GA4, Meta pixel) and serve buyers who are actively comparing options (comparison and alternative pages), you're invisible to the buyers most likely to convert.
What does Conversion Readiness measure?
Whether buyers can take a meaningful next step without friction. That means a visible CTA above the fold, a pricing page link so buyers can self-qualify on budget, social proof (logos, G2 badges, testimonials) to build trust, a low-friction option like a product tour or free trial, and a primary form with a manageable number of fields. Missing any of these creates drop-off at the moment buyers are most ready to act.
What is Rep and Routing Readiness?
It measures whether your site can hand a ready buyer to a rep without friction. That includes an inline scheduling tool (Docket, Calendly, Chili Piper, or RevenueHero), a live chat widget, a visible book-a-demo CTA, and a contact page. Buyers who have to hunt for a way to reach you often give up before they find it.
What does Value Clarity measure?
Whether a buyer can understand what you do, who you serve, and why it matters within the first few seconds of landing on your site. It checks your headline length and specificity, whether your copy includes a clear definition of your product and audience, your meta description length, overall content depth, and whether any headings are phrased as questions buyers would actually ask.
Is this grader free?
Yes, completely free. Enter your homepage URL and get a score across all four buyer experience categories. The full per-signal breakdown, including exactly what passed, what failed, and what to fix, unlocks after you enter your work email.
